Park City, Utah

1. Introduction and economic context

Park City is a premier mountain-resort town of roughly 8,400 year-round residents in Summit County, northern Utah, set at about 7,000 feet in the Wasatch Range just 45 minutes east of Salt Lake City and its international airport. Once a silver-mining boomtown, Park City has reinvented itself into one of the most famous and prestigious ski-and-resort destinations in North America, home to Park City Mountain —the largest ski resort in the United States by skiable acreage— and adjacent to the ultra-premium Deer Valley Resort. It hosts the world-renowned Sundance Film Festival each January, served as a marquee venue for the 2002 Winter Olympics, and is a confirmed host for the 2034 Winter Olympics —a tailwind that guarantees years of investment, visibility and visitor growth. Its beautifully preserved historic Main Street, lined with restaurants, galleries, boutiques and bars, anchors a town that is at once a world-class ski resort, a cultural destination and a wealthy mountain community.

Park City's economy is a premium, high-value blend of tourism, second-home real estate and affluent-resident services. Unlike a tiny gateway town, Park City is a substantial, prosperous community with a large and growing base of permanent residents, a vast stock of luxury second homes and vacation properties, and one of the highest costs of living and household incomes in Utah. Overlaid on this is an enormous visitor economy: millions of skier-visits a year, the Sundance crowd, summer mountain-biking, hiking, festivals and events, and a steady flow of affluent travelers filling luxury lodging, vacation rentals, fine restaurants and high-end retail. The result is a market that is both high-volume and high-value —a rare combination among mountain towns.

The seasonal rhythm is pronounced but increasingly four-season. Winter is the marquee season —skiing, Sundance, the holidays— driving the peak of the visitor economy, but Park City has cultivated a strong summer (mountain biking, hiking, festivals, the Utah Olympic Park, concerts) and healthy shoulder seasons, and its large resident-and-second-home base keeps property, service and retail businesses busy year-round. Underpinning the visitor economy is a substantial layer of home services, trades, property management, real estate, healthcare, professional services and everyday businesses serving a wealthy permanent and part-time population and an immense stock of high-value homes.

For a local business, the reality is that customers arrive through two premium doors, both intensely digital. Affluent visitors and second-home owners research and book online —comparing luxury lodging, ski-in/ski-out rentals, fine dining, spas and experiences on their phones, with high expectations of polish and quality. Residents and property owners hire home services, property managers, contractors, real estate agents and professionals online, and expect a caliber of presentation befitting a prestigious resort community. In both cases, the quality and findability of a business's website directly shapes whether it wins high-value business.

For Stalyly, Park City is a large, premium, high-value mountain-resort market —blending luxury tourism, an immense second-home economy and affluent-resident services— where the opportunity spans beautiful, brand-caliber, direct-booking sites for luxury lodging and rentals, high-end restaurant and retail sites, and polished, credible sites for property management, trades and real estate. This report analyzes that market and the concrete opportunities for Stalyly, always distinguishing between data verifiable at the state or sector level and figures that are local estimates.

Methodological note. Reliable per-business figures are not published for Park City specifically, so exact local counts must be estimated. Throughout, we cite verifiable data at the national, state (Utah) and county (Summit) level, plus sector sources (U.S. Census Bureau, SBA Office of Advocacy, IBISWorld, AirDNA, BrightLocal). Any disaggregated local figure not from an official source is marked as an ESTIMATE.

2. Size of the small-business market

Across the United States, small businesses represent about 99.9% of all firms, per the SBA Office of Advocacy, and in a resort community like Park City the economy is overwhelmingly composed of small and independent firms —luxury lodging, restaurants, galleries, boutiques, outfitters, property managers, trades, real estate offices and professional services. The number is substantial for a town of its size, inflated well beyond its resident count by the immense visitor and second-home economy.

The typical small-business fabric of Park City includes:

• Luxury lodging and vacation rentals: a cornerstone —high-end hotels, resorts, boutique inns, ski-in/ski-out condos and a vast stock of luxury vacation rentals serving affluent visitors.
• Property management and home services / trades: a large, valuable year-round niche given the enormous stock of high-value second homes —luxury property managers, concierge/caretaking services, contractors, remodelers, and premium trades (custom building, landscaping, snow removal, smart-home).
• Restaurants, bars and fine dining: a celebrated Main Street and resort scene —fine dining, cafés, bars and après-ski venues serving a discerning, high-spend clientele.
• Retail, galleries and boutiques: a strong high-end cluster —art galleries, ski and outdoor gear, fashion, jewelry and specialty shops.
• Outfitters, guides and experiences: ski and snowboard instruction, mountain-bike, hiking, fly-fishing, hot-air-balloon and adventure operators, plus spa and wellness.
• Real estate: a large, high-value niche given one of the most expensive resort real-estate markets in the country.
• Weddings, events and hospitality services: a substantial niche given Park City's popularity for destination weddings and corporate events.
• Professional, everyday services and healthcare: serving an affluent resident base.

ESTIMATE: as a substantial, prosperous resort community with an immense visitor and second-home economy, Park City plausibly contains on the order of one to two thousand small businesses and independent operators, concentrated in luxury tourism, property services, fine dining, high-end retail, real estate and events. This is both a high-value market (premium, brand-caliber work commands premium pricing) and a reasonable-volume market (enough businesses across many niches to sustain a substantial practice).

3. Real statistics on the web/digital-presence sector

Digital presence is decisive on both tracks of Park City's premium economy —the affluent visitor booking a ski-in/ski-out rental from New York, and the second-home owner hiring a luxury property manager. National and sector data make the case:

• Industry studies (Forbes Advisor, Fundera/NerdWallet and others) report that 20-30% of U.S. small businesses still lack a proper website, and many more have dated sites —a serious liability in a prestigious market where affluent customers expect polish and decide online.
• BrightLocal's Local Consumer Review Survey finds that more than 95% of consumers research businesses online, and that reviews, photos and site quality heavily influence choice —especially for affluent travelers choosing luxury lodging, fine dining and experiences sight-unseen, and for owners choosing a property manager or contractor for a high-value home.
• AirDNA and short-term-rental data show strong, high-value vacation-rental demand in Park City, and that direct-booking websites increasingly outperform pure Airbnb/Vrbo listings on margin —especially relevant for luxury properties where the guest relationship and brand matter.
• For luxury property management, trades and real estate, affluent owners increasingly vet and hire providers online and by reputation, making a polished, credible, brand-caliber website a real competitive edge in winning high-value contracts and listings.
• Trip and experience planning are overwhelmingly online and mobile: affluent visitors research Park City ski lodging, fine dining, spas and experiences on their phones, comparing options and booking before they arrive, with high standards of presentation.

For Park City, the reading is that this is a premium, brand-and-booking-driven market where the quality of online presence —not just its existence— determines who wins the affluent visitor and the high-value contract. In a market this prestigious, a weak or dated website is a genuine liability, and a beautiful, brand-caliber one is a decisive advantage.

4. Approximate number of businesses per niche

Exact niche counts require estimation. The figures below are an indicative ESTIMATE:

• Luxury lodging and vacation rentals: among the largest and most valuable niches —a large stock of high-end hotels, resorts, condos and luxury rentals.
• Property management and home services / trades: a large, valuable year-round cluster serving thousands of high-value second homes.
• Restaurants, bars and fine dining: a substantial, celebrated scene —well over a hundred establishments.
• Retail, galleries and boutiques: a strong high-end cluster on and around Main Street.
• Outfitters, guides, experiences, spa & wellness: a notable cluster.
• Real estate: a large, high-value niche.
• Weddings, events and hospitality services: a substantial niche.
• Professional, everyday services and healthcare: a solid resident-serving base.

The following table summarizes the main niches, their approximate scale, the typical state of their current web presence, and their priority for Stalyly in this premium market:

The unifying theme is that Park City is a premium, brand-and-booking-driven market where presentation quality is decisive. Luxury lodging and rentals and premium property management sit at the very top: numerous, extremely valuable, and often let down by generic or OTA-dependent presentation that fails to match the caliber of the properties and clientele. Fine dining, high-end retail/galleries, real estate and weddings/events rank high as valuable, presentation-sensitive niches. Because both the value and the volume are strong, Park City supports a substantial, premium-priced practice.

5. Level of digitalization and gaps detected

Even in a prestigious resort, digital execution is uneven —and in a premium market, mediocre presentation is an outright liability:

• Luxury rentals and lodging over-reliant on OTAs or under-branded. Many high-value rentals and properties live inside Airbnb, Vrbo and Booking.com, paying steep commissions and presenting a beautiful property as a generic tile, owning no direct guest relationship —a costly mismatch for affluent, brand-conscious guests who would book direct from a beautiful site.
• Premium property managers and trades under-branded. Firms managing millions of dollars of second homes, or performing high-end custom work, often have generic or dated websites that fail to convey the caliber their affluent clients expect —undermining their ability to win high-value contracts.
• Fine-dining and retail businesses with variable presentation. Even celebrated restaurants and galleries sometimes run on thin sites or social media alone, undated menus and weak reservation/e-commerce functionality —beneath the standard of a prestigious Main Street.
• Real estate and events under-leveraging brand-caliber web. In one of the country's priciest resort markets, agents and event/wedding businesses with generic sites miss affluent, high-value clients researching from afar.
• Weak booking, SEO, unmanaged profiles and inconsistent mobile experience. Across the board, thin content, weak booking/reservation systems and unoptimized listings miss visitors searching "Park City ski-in ski-out rental," "Park City fine dining reservations," "Park City luxury property management" or "Park City wedding venue."

Each gap is a concrete, high-value sales opportunity for Stalyly, and the message is match the caliber of the market: present a luxury business at a standard worthy of its clientele, capture direct bookings and high-value contracts, escape OTA commissions, and get found by affluent visitors and owners who decide online. Because the clients and contracts are so valuable, Stalyly can deliver premium, brand-caliber, higher-priced work —exactly what this market rewards.

The strategic point is that Park City rewards a premium, brand-first approach where quality of presentation is the differentiator: the customers are affluent and discerning, the properties and businesses are valuable, and a beautiful, brand-caliber, bookable website is both expected and decisive.

6. Purchasing power and willingness to pay

Willingness to pay in Park City is among the highest in the entire Mountains-and-Southwest region, driven by affluence, high-value transactions and premium expectations:

• An affluent market. Park City has among the highest incomes, home values and costs of living in Utah; both its businesses and its clientele operate at a premium level, and budgets for professional web work are correspondingly higher.
• Extremely high-value transactions. A luxury ski-in/ski-out rental booking, a fine-dining check, a high-end property-management contract, a multimillion-dollar real-estate listing or a destination wedding are large-value transactions; a website that wins even a few pays for itself many times over.
• Premium expectations reward premium work. In a prestigious market, businesses know that brand-caliber presentation matters and are willing to invest in it —this is not a bargain-hunting market.
• Commission and brand pain as selling points. OTA fees on high-value luxury bookings, and the brand dilution of listing a beautiful property on a generic platform, give owners strong, quantifiable reasons to invest in direct-booking, brand-caliber sites.
• A range within the premium. From boutique operators to established luxury resorts, property managers and real-estate offices, the market spans a premium spectrum —favoring value-based pricing tied to the caliber and ROI of the work.

ESTIMATE: willingness to pay in Park City is high, the strongest of the region so far, concentrated in high-value luxury tourism, premium property services, fine dining, high-end retail, real estate and events. This is a premium, brand-caliber market where the winning argument is presentation worthy of the clientele, direct booking and commission savings, and getting found by affluent decision-makers. Stalyly should position at the premium end —brand-caliber design, value-based pricing— while remaining accessible to boutique operators, always tying price to the caliber and ROI of the work.

Strategically, Park City is the kind of market where Stalyly can pursue both premium value and reasonable volume: high-priced, brand-caliber engagements across many valuable niches. Each satisfied client —a luxury rental booking direct, a property manager winning contracts with a brand-caliber site, a fine restaurant with a beautiful reservation-enabled presence— becomes a prestige reference that sells the next, in Park City and in every other high-end resort market.

7. Local and international competition

The Park City business seeking a website has several options, and Stalyly must compete —and win— on premium quality at fair value:

• DIY platforms (Wix, Squarespace, etc.). Common even among resort businesses, but rarely delivering the brand-caliber design, direct-booking functionality and polish a premium market demands. Stalyly's edge is a genuinely brand-worthy result.
• OTAs and booking marketplaces (Airbnb, Vrbo, Booking.com). The default for rentals —commission-heavy and brand-diluting. Stalyly's pitch is a beautiful, direct, commission-free presence the luxury business owns.
• High-end agencies and freelancers (Salt Lake City, national). Park City's affluence attracts capable, but often expensive, agencies. Stalyly competes with comparable premium quality at better value, faster delivery and closer personal service —a strong position for boutique and mid-size luxury businesses priced out of top agencies.
• In-house/brand teams (for the largest resorts). The biggest players may have in-house web; Stalyly's target is the vast middle —boutique lodging, independent restaurants, property managers, galleries, real-estate teams and event businesses— that needs brand-caliber work without agency prices.
• Social media only / doing nothing. Still surprisingly common; against it, Stalyly's argument is the high-value bookings and contracts, and the brand credibility, that approach fails to capture in a premium market.

Stalyly's advantage is delivering premium, brand-caliber, fast, mobile-first, photography-forward websites with direct booking, strong SEO and bilingual capability, at fair value with personal service. In a prestigious market where presentation quality is decisive and agency prices are steep, that combination is exactly what the vast middle of Park City's luxury economy needs.

8. Customer acquisition channels

To reach Park City's premium business base effectively:

• Premium-niche-focused prospecting. Target the highest-value niches first —luxury lodging and rentals, premium property management, fine dining, real estate, weddings/events— with a brand-caliber, direct-booking, get-found pitch.
• A stunning, premium portfolio. In a market that judges on presentation, showing genuinely beautiful, brand-caliber, bookable work is the single most persuasive tool —and a prestige Park City reference sells everywhere.
• The brand-and-commission argument. For luxury lodging and rentals, leading with brand-caliber presentation plus concrete OTA-commission savings resonates strongly.
• The caliber-and-contract argument. For property managers, trades and real estate, "present your business at the level your affluent clients expect, and win the high-value contract" is compelling.
• Local networks and word-of-mouth. In a connected resort community, the chamber, business associations and personal relationships carry weight, and one prestigious happy client generates high-value referrals.
• Seasonal timing. Approaching businesses in the off-peak/shoulder seasons, when owners have time to plan, improves receptiveness.
• The bilingual angle. A useful differentiator for reaching international luxury visitors and Utah's Hispanic workforce.

9. Cultural and web-design preferences

Park City's identity is world-class skiing, historic Main Street charm, Sundance-and-Olympic prestige, and affluent mountain sophistication —and local business websites should reflect a brand-caliber, elegant, professional sensibility befitting a premier resort:

• Beautiful, brand-caliber, photography-forward design. The slopes, the peaks, Main Street, the luxury interiors and the events are stunning; sites should lead with gorgeous, high-end imagery and a polished, sophisticated aesthetic worthy of the clientele.
• Direct booking and reservations above all. Seamless, elegant booking for lodging and rentals, reservations for fine dining, and inquiry for premium services —owning the booking and the brand.
• Fast, flawless mobile experience. Essential for affluent, mobile-first visitors with high expectations.
• Strong SEO and findability. Optimized to capture "Park City ski-in ski-out rental," "Park City fine dining," "Park City luxury property management," "Park City wedding venue" and similar high-value searches, plus well-managed Google Business Profiles.
• Sophisticated, premium-but-warm feel. Park City is prestigious yet mountain-friendly —design should feel elegant, refined and brand-caliber, conveying luxury and quality without being cold, and honoring the historic Main Street character.
• Trust and brand signals. Reviews, awards, credentials, professional photography and testimonials, decisive for affluent clients booking and hiring sight-unseen.
• Bilingual capability (ES/EN/PT). A useful advantage for international luxury visitors —offered by Stalyly as standard.

10. Barriers to entry

The challenges here reflect the market's premium nature and competition:

• High expectations. Affluent, discerning clients and prestigious businesses demand brand-caliber work; Stalyly must consistently deliver genuinely premium results to compete and earn referrals.
• Capable competition. Park City's affluence attracts skilled agencies and freelancers; Stalyly must win on premium quality at better value, faster delivery and closer service.
• Seasonality of attention. Owners are busiest in the winter (and increasingly summer) peaks; timing outreach to shoulder seasons is important.
• OTA and DIY inertia. Even luxury rentals comfortable inside Airbnb, and businesses on Squarespace, need a clear, compelling reason (brand, commission savings, bookings, contracts) to invest.
• A prestigious, well-networked community. Trust and reputation matter; genuine engagement and a strong local reference open doors, while a weak first impression closes them.

None is a dealbreaker; each is addressed by consistently delivering brand-caliber work, leading with a stunning portfolio, competing on premium-quality-at-fair-value, well-timed seasonal outreach, and leveraging the outsized referral value of a prestigious, connected resort community. The high value of each client and contract more than justifies the effort.

11. Specific opportunities for Stalyly

Park City offers Stalyly a large, premium, high-value set of opportunities:

• Luxury lodging and vacation rentals with brand-caliber direct booking (a flagship). Beautiful, sophisticated, commission-free booking sites for the town's high-end hotels, resorts, boutique inns, ski-in/ski-out condos and luxury rentals —capturing affluent, brand-conscious guests direct.
• Premium property management and home services / trades (a flagship). Brand-caliber, credible sites that win the high-value management, concierge, custom-building and premium-trade contracts generated by thousands of luxury second homes.
• Fine dining, bars and cafés. Elegant, reservation-enabled sites with beautiful menus and strong search for the celebrated Main Street and resort scene.
• Retail, galleries and boutiques. Sophisticated, e-commerce-enabled sites for art, ski/outdoor, fashion and specialty businesses.
• Real estate. Brand-caliber, content-rich sites for agents and teams in one of the country's priciest resort markets.
• Weddings, events and hospitality services. Gorgeous, bookable sites for the destination-wedding and events niche.
• Outfitters, experiences, spa & wellness, plus bilingual/cluster packages. Bookable sites for premium experiences, plus ready-to-launch bundles and Spanish-language sites for international reach.

A factor worth highlighting is Park City's rare combination of premium value AND real volume, supercharged by a once-in-a-generation Olympic tailwind —its defining strategic advantage. Where an ultra-premium enclave like Deer Valley or Aspen offers extreme value but few businesses, and a big metro offers volume but lower value-per-client, Park City offers both: a large, prosperous, multi-niche business base and premium pricing power, because it is simultaneously a substantial community, an immense luxury second-home market and a world-class resort. On top of that, the confirmed 2034 Winter Olympics (following 2002) guarantees years of infrastructure investment, global visibility, rising visitation and business formation —a powerful, sustained tailwind for demand. Add the annual Sundance Film Festival, which brings a global, affluent, media-savvy crowd each January, and Park City becomes a market where premium web work is both highly valued and abundantly needed. For Stalyly, this is arguably the single most attractive large market in the region: high value, real volume, premium expectations that reward quality, and a decade-long Olympic growth story. A prestigious Park City portfolio is disproportionately valuable as proof for every other high-end resort market in the country.

Because Park City is a large, premium market, the strategic prize is premium value at scale plus prestige proof: a substantial book of high-value, brand-caliber engagements across many niches, each of which doubles as a prestige reference for every other luxury resort market. A stunning direct-booking luxury-rental site, a brand-caliber property-management site or an elegant fine-dining site is a portfolio piece that sells the next high-end client anywhere.

12. Projections 2026–2028

The trends strongly favor Park City's continued premium digital demand:

• The 2034 Olympic tailwind. Confirmed Olympic hosting drives sustained investment, visibility, visitation and business formation through the late 2020s and beyond —a powerful, multi-year demand engine.
• Sustained luxury visitation. World-class skiing, Sundance, summer recreation and events keep drawing affluent visitors; the high-value flow that drives the economy continues strong and growing.
• Continued shift to brand-caliber direct booking. As OTA commissions bite and brand matters more, demand for beautiful direct-booking sites grows among luxury lodging and rental owners.
• Growing premium property-and-real-estate economy. Continued high-value second-home and real-estate activity sustains and expands premium property-management, trades and real-estate demand won increasingly online.
• Rising presentation expectations. In an affluent, mobile-first market, expectations for brand-caliber, fast, bookable sites keep rising, pressuring businesses to upgrade.

ESTIMATE: over 2026-2028, Park City will sustain strong, premium, brand-and-booking-driven demand for high-quality websites, amplified by the Olympic tailwind and led by luxury lodging and rentals, premium property management, fine dining, real estate and events. A provider who delivers brand-caliber, findable, direct-booking sites tuned to an affluent, discerning market will be exceptionally well-positioned to win a substantial, high-value base of clients.

13. Conclusion and recommendation

Park City is a large, premium, high-value mountain-resort market —a prosperous Wasatch community 45 minutes from Salt Lake, home to the largest U.S. ski resort and adjacent to ultra-premium Deer Valley, host of Sundance and a confirmed 2034 Winter Olympics venue— blending world-class luxury tourism, an immense high-value second-home economy, and affluent-resident services. Its economy is both high-value and reasonably high-volume: luxury lodging and rentals, premium property management and trades, celebrated fine dining, high-end retail and galleries, expensive real estate, and a strong weddings-and-events niche. The digital gaps are real and, in a premium market, costly —beautiful properties diluted on OTAs, premium businesses under-branded, fine dining and retail with variable presentation, weak booking and SEO— and each is a high-value opportunity. Willingness to pay is the highest of the region so far, and the Olympic tailwind guarantees years of growth.

Recommendation for Stalyly: approach Park City as a premium, brand-first market where presentation quality is the differentiator and pricing power is high. Lead with two flagships: luxury lodging and vacation rentals, offering beautiful, sophisticated, brand-caliber direct-booking sites that capture affluent, brand-conscious guests and let owners escape OTA fees and dilution; and premium property management and home services, offering brand-caliber, credible sites that win the high-value contracts generated by thousands of luxury second homes. Follow with fine dining (elegant, reservation-enabled), high-end retail and galleries (sophisticated e-commerce), real estate (brand-caliber) and weddings/events (gorgeous, bookable). Compete on premium, brand-caliber, mobile-first design with seamless booking and strong SEO at fair value versus the agencies, targeting the vast, underserved middle of boutique and mid-size luxury businesses, timing outreach to the shoulder seasons and leaning on the outsized referral value of a prestigious, connected community. Lean into Park City's rare combination of premium value, real volume and a decade-long Olympic growth story: this is arguably the most attractive large market in the region. Build a substantial book of high-value, brand-caliber clients, each of which doubles as a prestige reference for every other luxury resort market. The winning argument flexes by niche —brand and commission savings for lodging, caliber and contracts for property managers, elegant reservations for dining— but the core is constant: "affluent visitors and owners are choosing and booking online right now, judging on presentation, and a growing, Olympic-bound Park City raises the stakes every year; a beautiful, brand-caliber, bookable website wins the high-value guest or contract, while a weak or generic presence hands it —and the brand— to someone else." In a market as prestigious, prosperous and fast-growing as Park City, that premium, brand-first approach is exactly what sells.

Appendix — Buyer persona

"Rebecca, owner of a luxury vacation-rental and property-management company in Park City." Rebecca is 45 and manages a portfolio of high-end ski-in/ski-out condos and luxury homes near Park City Mountain and Deer Valley —renting them to affluent winter and summer visitors and caring for them year-round on behalf of their out-of-state owners. Her properties are gorgeous and her service is white-glove, and demand is strong and growing with the run-up to the 2034 Olympics, but most of her rental bookings come through Airbnb, Vrbo and Booking.com, whose commissions take a large slice of every high-value stay and whose listings flatten multimillion-dollar homes into generic tiles alongside budget rentals. Worse, her company's website —an old, generic template with a few photos and a contact form— fails utterly to convey the caliber of her properties or her management service, and doesn't show up when an affluent traveler searches "Park City ski-in ski-out luxury rental" or when a second-home owner searches "Park City luxury property management." She knows her affluent, brand-conscious guests would book direct from a beautiful, trustworthy, brand-caliber site, and that high-value owners choose a property manager partly on how professional and premium the company looks online —but she doesn't have the time or the design skills, and she's tired of handing a chunk of every booking to the platforms and presenting her luxury business at a level beneath its clientele.

What Rebecca needs is exactly what Stalyly offers: a beautiful, brand-caliber, photography-forward, mobile-first website that showcases her rental portfolio with stunning imagery worthy of the properties, presents her white-glove management service at the premium level her affluent owners expect, displays her reviews and credentials, and lets guests book directly and commission-free —so she keeps the fees she now hands to the platforms, owns her guest and owner relationships, and finally looks as premium as she is. Paired with strong SEO and a well-managed Google Business Profile so the affluent travelers searching "Park City luxury rental" and the owners searching "Park City property management" actually find her, all at fair value versus a big agency, built quickly and maintained for her. She cares about two things: presenting her luxury business at the caliber of her clientele and owning her high-value bookings and contracts. The argument that convinces her is concrete: "Affluent visitors and second-home owners are choosing and booking online right now, judging on presentation, and a growing, Olympic-bound Park City raises the stakes every year —a beautiful, brand-caliber, direct-booking website wins the high-value guest and the management contract, pays for itself many times over in saved commissions and won business, and presents your luxury company at the level it deserves." Rebecca is one ideal Stalyly customer in Park City's premium market —and a stunning, brand-caliber luxury-rental-and-management site set against the Wasatch is exactly the kind of high-value work, and prestige proof, that wins the next luxury resort client across the country.